In Parashat Matot-Masei, we encounter a pivotal and instructive episode that resonates powerfully with our modern Jewish reality. The tribes of Gad and Reuven approach Moshe Rabbenu with a surprising request: instead of settling in the Land of Israel proper, they ask to remain east of the Jordan River, where the land is particularly suited for their livestock.
At first glance, Moshe is angered by the request, fearing that it reflects a lack of commitment to the national destiny and unity of Am Yisrael. He confronts them: “Shall your brothers go to war while you remain here?”. But then a profound transformation unfolds. The tribes respond with a promise—they will not only support but lead the charge into Eretz Yisrael, helping their brethren conquer and settle the land before returning to their homes in Transjordan. Moshe accepts the deal, under strict terms: they must fulfill their promise with full-hearted dedication.
This ancient dialogue contains a timeless message. Gad and Menashe’s settlement outside the core of the Promised Land was not inherently problematic—it became acceptable because it was coupled with unwavering commitment to the collective destiny of the Jewish people and the Land of Israel.
Today, Jews in the Diaspora live in circumstances not unlike those of the tribes east of the Jordan. While many do not live within the borders of the modern State of Israel, the bond to Eretz Yisrael remains sacred and essential. The question Moshe posed still echoes: “Shall your brothers build and defend the Land while you remain here?”
The answer must be a resounding no – we will not stand by. Just as the tribes of Gad and Menashe pledged to fight side by side with their brethren, Jews around the world must pledge ongoing support—moral, financial, political, and spiritual—for Israel.
One powerful expression of this commitment is investing in Israel’s economy, particularly through buying property in Israel. This is more than a financial decision—it is a declaration of connection, identity, and shared destiny.
When Diaspora Jews buy property in Israel, they are planting a flag for future generations. They are saying: This land is not a dream, it is a reality. It belongs to all of us. It will belong to our children and grandchildren Such investments are not only strategic for economic support—they are emotional and spiritual anchors. Each apartment, house, or small stake in Israel becomes a bridge, linking generations to the Land. It is a home for holidays, a refuge in times of crisis, a place of learning, and a spark of Zionist identity.
More than ever, when anti-Semitism rears its head and Jewish continuity is challenged, having a stake in Israel reminds our youth of who they are and where they come from.
Just as Moshe required a public, practical, and personal commitment from the tribes before agreeing to their settlement outside the Land, today’s Jewish leaders and educators must encourage Diaspora Jewry to anchor themselves to Israel—not just emotionally, but tangibly.
This commitment can take many forms such as:
-Purchasing property in Israel as an investment in identity and future.
-Sending children to study, volunteer, or serve in Israel.
-Supporting Israeli businesses, startups, and nonprofits.
-Visiting often, not just as tourists but as returning family.
In Parashat Masei, the Torah recounts every journey the Israelites made in the desert. Each step is listed, each place remembered. Why? Because every stage, every choice, and every detour mattered. Our journey today continues with that same story. Whether we reside in Tel Aviv or Paris, Jerusalem or San Francisco, our path is shared.
Let us follow the example of Gad and Menashe—not by distancing ourselves from Israel, but by deepening our dedication. Let us ensure that our children and grandchildren inherit not only Jewish names and customs but also a living, loving bond with Eretz Yisrael. By doing so, we fulfill Moshe’s vision and God’s promise—of a people united, a land cherished, and a future secure.
May we all merit to take part in building and sustaining our eternal homeland.
Am Yisrael Chai – In Eretz Yisrael!
Shabbat Shalom,
Rabbi Refael Cohen